Due to the fact that an Internet site is used to share information and facts with the online world or to get more clients in case you offer products and/or services, it is very important to know how it is doing. What you will need for that is a comprehensive record of the visits to the site - how many new individuals have opened it, how many have made a comeback, what pages they have visited and many others. It shall be be beneficial if you know how people noticed your Internet site, particularly if you are running a marketing campaign, because you shall be able to see if people have opened your Internet site directly or if they were referred by a browser's search engine or a website in which you advertise. This type of info can help you improve the overall performance of the Internet site and, if necessary, adjust your advertising tactics if different parts of the Internet site need to be getting more targeted traffic. Having thorough statistics will give you a better perception of how your Internet site is doing and a better control over your online presence.