If you want to protect the data which visitors submit on your website, you need an SSL certificate. The abbreviation stands for Secure Sockets Layer and that's a protocol used to encrypt any information exchanged between a site and its users as to guarantee that even if an unauthorized person intercepts any info, they will not be able to read or use it in any way. The current level of encryption makes it literally impossible to decrypt the actual content, and so if you have a login form of some kind or you offer services and goods online and customers submit credit card details, using an SSL certificate will be an assurance that the info is protected. Normally a dedicated IP address is needed to install an SSL, which will increase the cost to maintain your site. The additional cost may matter if you run a small web store, a non-profit organization or any other entity which doesn't generate a big revenue, so to save you the money, our cloud website hosting platform supports installing an SSL certificate on a shared server IP address, not a dedicated one.